WHY WE’RE BUILDING SZORA

Good strategy deserves
better than a forgotten slide deck.

You agree the direction. Everyone gets busy. Months later, the work and the plan barely recognise each other. We’re building Szora to help people keep that connection alive, starting with the conversations where work gets decided.

Meet the founding team →

Less chasing the update.
More changing the outcome.

Szora is an AI meeting companion that helps you prepare, capture decisions and organise follow-through. It connects that everyday work to shared goals and signals across the business, giving people the context to make a better next decision.

THE FOUNDING TEAM

Experience on both
sides of the problem.

Founder & CEO

Simon Caulfield

Keeping growing organisations aligned.

Experience & background

Simon has built and led international revenue organisations across SaaS and technology, including Staffbase, SoSafe and MobieTrain. His experience spans teams of up to 130 people and expansion across EMEA, APAC and North America, with first-hand insight into the challenges of keeping growing organisations aligned.

CPO & Co-Founder

Kristof Verheecke

Turning real workflows into useful products.

Experience & background

Kristof brings more than 15 years in SaaS, with experience in product strategy, product ownership and solutions leadership at MobieTrain. His background combines customer-facing understanding with product thinking, offering a practical perspective on how technology can support people and improve the way organisations work.

Founding Engineer

Celso Palmeira

Making connected intelligence dependable.

Experience & background

Celso brings two decades of software engineering experience across business systems, backend infrastructure and data. At MobieTrain, he led engineers working on architecture, integrations, analytics and AI-powered knowledge retrieval. His experience connects complex technical foundations with the reliability and usability that organisations need every day.

BUILT AROUND REAL WORK

“We discussed this last time”
should lead somewhere.

A practical system for keeping topics alive across teams and meetings became the starting point for Szora. We are building that idea into a companion that remembers context and helps people act on it.

SzoraYour working day

10:00

Customer pilot reviewPrepared from your connected work

Ready